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| World Cup Beer Battle |
| Oldest in America |
| Pottsville's D.G. Yuengling & Son Inc. has become the US's largest independent, American beer-maker. Yuengling sold 2.5 million barrels of beer in 2011, 17 percent more than in 2010. Previously, Boston Beer, which produces Samuel Adams and held the title but in 2011 it sold 2.4 million barrels. In 1829, David G. Yuengling established the Eagle Brewery on Centre Street in Pottsville, PA. It burned down in 1831 and a new brewery, D.G. Yuengling & Son, was quickly built. The business has since become known as "America's Oldest Brewery". In 1999, Yuengling bought a former Stroh's brewery in Tampa, Fla., and opened a second brewery there. Yuengling ranks fourth in the top 50 overall U.S. brewing companies by beer sales volume |
| Beer must be sold at all venues hosting matches in the 2014 World Cup in Brazil, football's world governing body, Fifa, has insisted. Fifa General Secretary Jerome Valcke said the right to sell beer must be enshrined in a World Cup law the Brazilian Congress is considering. Alcoholic drinks are currently banned at Brazilian stadiums and the country's health minister has urged Congress to maintain the ban in the new law despite the fact that Budweiser is a major World Cup Fifa sponsor. Alcohol was banned at Brazilian football matches in 2003 as part of attempts to tackle violence between rival football fans. Those measures have had limited impact, since in order to drink, supporters tend to stay longer outside stadiums and other nearby areas making it harder to police excessive drinking than inside the buidling. Much of the football violence in Brazil stems from club rivalries with fans who follow the national side tending be slightly more sediate and boasting of more women and families as supporters in the stands. |
Best (?)Beers - Washington Times lists their top beers of 2011:
http://communities.washingtontimes.com/neighborhood/after-hours-brew-lounge/2012/ja
n/5/top-ten-craft-beers-2011/.
The BeerNexus staff voted Lagunitas Sucks as the best beer of the year.
Perfect Pairing- For more than a century, visitors to Hershey (PA) have
been able smell the sweet aroma of chocolate throughout the town since it's
whereThe Hershey Co. makes its world-famous candy. Now, a new smell is
wafting through the air in Chocolatetown: beer. The new Troegs brewery at 200
E. Hersheypark Drive is now up and running.
Beer Fuels the Economy - EU brewing sector showed that
approximately two million jobs in the EU are created by beer, whilst brewers
contribute fifty billion euros in taxes to EU governments each year. Brewers
furthermore spend one billion euros annually supporting activities in communities
across the EU.
More Breweries Coming -There are now 858 breweries in registered
planning in the USA. Not all of those will come to fruition. But that number is
more than double iplans from Feb. 2011. Currently there are over 2,000 craft
bewers in the U.S
http://communities.washingtontimes.com/neighborhood/after-hours-brew-lounge/2012/ja
n/5/top-ten-craft-beers-2011/.
The BeerNexus staff voted Lagunitas Sucks as the best beer of the year.
Perfect Pairing- For more than a century, visitors to Hershey (PA) have
been able smell the sweet aroma of chocolate throughout the town since it's
whereThe Hershey Co. makes its world-famous candy. Now, a new smell is
wafting through the air in Chocolatetown: beer. The new Troegs brewery at 200
E. Hersheypark Drive is now up and running.
Beer Fuels the Economy - EU brewing sector showed that
approximately two million jobs in the EU are created by beer, whilst brewers
contribute fifty billion euros in taxes to EU governments each year. Brewers
furthermore spend one billion euros annually supporting activities in communities
across the EU.
More Breweries Coming -There are now 858 breweries in registered
planning in the USA. Not all of those will come to fruition. But that number is
more than double iplans from Feb. 2011. Currently there are over 2,000 craft
bewers in the U.S
Silver Bullet Passes the King Coors Light outsold Budweiser last year to become the United States's second-most-popular brew after Bud Light. Anheuser-Busch InBev sold 17.7 million barrels of its flagship lager in the U.S., less than the 18.2 million barrels that beer drinkers bought of Coors Light. It marks the first time in nearly two decades that Anheuser-Busch hasn't claimed the two top spots on sales charts. It comes amid a broad downturn in beer sales, especially for the big boys such as Anheuser-Busch and MillerCoors. Anheuser-Busch's volume fell 2.9% last year. MillerCoors' volume fell at roughly the same clip, though its biggest label, Coors Light, grew through aggressive marketing and broader distribution. Coors Light's gain was small, just 0.8%, but that was enough for it to finally top Budweiser. Bud's market share has been falling for years as drinkers have quit full-calorie domestic beers in favor of either light beers or higher-end craft brews. And MillerCoors has made no secret of its ambition to unseat Budweiser, which Anheuser-Busch calls the King of Beers. Since it bought Anheuser-Busch in 2008, InBev has made growing Budweiser, both here and overseas, one of its priorities. And it still is. Last year the company introduced new cans designed to enliven the brand's image, and it has launched new ad campaigns targeting twentysomethings, who are key to Bud's future. A-B believes there is a lot of potential for growth overseas, where the name Budweiser and all the Americana it connotes still carry a lot of weight, and a competitor such as Coors Light barely registers. The company launched Budweiser in Russia in 2010 and Brazil last year. Sales are up in places such as China and Britain and it has secured sponsorship rights for the next three World Cups as part of its strategy to sell Bud in emerging markets. Those efforts are beginning to pay off; through the first nine months of 2011, global Budweiser sales grew 2.5%. So even if it's now No. 3 at home, the King is climbing the charts overseas. send contributions for On Tap to webmaster@beernexus.com |
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Edited by Jim Attach
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