beer to only a few degrees above freezing is headed for British
retail shelves. Tempra Technology has announced an
agreement with the firm that makes cans for Bass, Heineken,
Coke, Pepsi, and Budweiser. The cans are aptly named "Instant
Cool."
The can works by using water evaporation. The top half is
surrounded by a layer of watery gel. The base contains a
water-absorbing material in a vacuum, and a special
heat-absorbing chamber. When the bottom is twisted, a seal
between the two halves is broken. The vacuum draws the gel,
and the heat into the base where it is absorbed and the can gets
cold.
and featured in an episode of the Sopranos, the Big Pabst Bottle is coming down.
The giant 60 foot structure still tops a former Pabst brewery but the property will
soon be turned into a housing complex.
The Best Beers. Reader's Digest recently selected what they called the best
beers in America for the "best tailgate party." In a blind tasting their editors picked
Brooklyn Lager, Rogue Dead Guy Ale, and Redhook ESB.
First Imported Low-Carb Beer. Importer Heller Highwater has just introduced
Rhinebecker Extra to the American market. It is billed as "American's first imported
low-carb beer." Each 11.2 ounce bottle contains a 5 % ABV brew with 2.5 grams
of carbs and 106 calories. The beer is made in accordance with Reinheitsgebot, the
famous German purity law enacted in 1516.
Next up for import is the first low-carb beer from Brouwerij Martens, one of t he
oldest breweries in Belgium.
The Alcohol and Tobacco Tax and Trade Bureau, a
division of the US Treasury Department , has set interim
standards for the use of terms such as low-carbohydrate or
low-carb..
A beer must have less than 7 grams of carbohydrates to be
labeled or advertised as such. The product may be labeled
as containing "reduced" or "lower" carbohydrates if it
includes more than 7 grams of carbs but is less than the
regular version of the product.
The new definitions will not be a problem for big sellers
such as Michelob Ultra (2.6 grams), Aspen Edge (2.6
grams), Miller Lite (3.2 grams). In fact, Bud Light (6.5
grams) and Coors Light (5.0) also qualify.