
| Say NO to Teen Drinking |
| Beer for the Boys |
| RAF chiefs are appealing for donations so British troops returning from Afghanistan can enjoy a cold one on their flight home. The campaign dubbed "Beer for the boys" was launched two years ago to provide a can of lager or bitter for servicemen and women flying back to the UK at the end of their six-month tours. Now the RAF is asking for more donations.Generous breweries have already donated thousands of cans, but much more is now needed. British military bases in southern Afghanistan are alcohol-free zones so the beers are particularly welcome. Dutch brewery Grolsch has supported the new drive by donating 10,000 cans, Anyone who wants to contribute to the "Beer for the boys" fund can send a cheque, made payable to "SIF Funds, RAF Brize Norton". Write "Beer for the boys" on the back of the envelop and mail to Wing Cdr Chadwick at 216 Squadron, RAF Brize Norton, Oxfordshire OX18 3LX. |
| The Beer Institute (BI) an i ts members have announced their full support of the U.S. federal government's "We Don't Serve Teens" program, which provides parents and adults with the resources needed to reduce teen drinking. "We Don't Serve Teens" was established by the Federal Trade Commission (FTC) in 2006. The FTC and a coalition of public and private organizations will bedistributing campaign materials in stores where alcohol is sold, offering public service announcements for TV and radio an d updating the campaign website, www.DontServeTeens.gov. All materials are available in English and Spanish. Beer Institute members also donated ad space in national print publications and on more than 600 billboards across the country in support of the campaign. Brewers, beer importers and distributors have spent more than three quarters of a billion dollars since 1982 to support public safety, education andprevention campaigns to promote responsibility and curb alcohol abuse. They have also independently distributed millions of guidebooks, videos, and other educational materials aimed at creating a dialogue between parents and theirchildren on underage drinking, as well as tools and resources to helpretailers check and validate IDs and prevent sales to minors. The Beer Institute says this years will be the most extensive campaign they have ever conducted. |

| Will the Real BL Lime Stand Up? Anheuser-Busch Cos. and Labatt Brewing Co. sued Brick Brewing Co., claiming the Canadian brewery is infringing their trademarks with the use of limes and the color green on its labels. Anheuser and Labatt asked a Canadian federal judge to stop Waterloo, Ontario-based Brick from using the images in advertising for Red Baron Lime beer. Anheuser and Labatt are also seeking unspecified monetary damages and C$500,000 ($454,000) in punitive damages, according to the statement of claim. “We’re in a fight for our lives against a foreign-owned beer giant,” George Croft, Brick’s chief executive officer, said in a phone interview recently. “It is a standard tactic used by large breweries worldwide to eradicate all competition.” Brick beers cost almost 25 percent less in Ontario than Anheuser’s Bud Light Lime, Croft said. The price difference is likely the “crux of the matter,” he added. Bud Light Lime label shows BL, with a slice of lime underneath the letters. Red Baron Lime is spelled out in a different font, with an image of a slice of lime below. Both beers are sold in clear bottles and the labels have a green and silver color scheme. Take a look at the bottles and let us know what you think. Of course, the real question is why would anyone want to make a beer that looks and tastes like Bud with Lime in the first place. send contributions for On Tap to webmaster@beernexus.com |

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