Radio Beer Ads in Danger! |
The next radio beer ad you hear may be the last! The Distilled Spirits Council and Beer Institute's new advertising code has taken effect. It states that 70% of a radio station's listeners must be 21 or older in order to carry an ad for any alcoholic beverage. The code is designed to insure that the ads are reaching an appropriate audience. Estimates suggest that nearly three quarters of the $231 million spent on radio advertising in beer ads might be shifted to different stations. Beer advertising on television is not covered by the new code. |
QUICK HITS |
Even Healthier! Evidence keeps mounting that beer might be even more healthy than red wine in protecting against certain heart related ailments. Now there's even more good news. A recent American/Israeli study revealed that beer is rich in silicon, a mineral associatd with healthy bones. The study found that men get up to 33% more of the mineral in their diet than do women. The reason for this, the study concluded, is that the men are getting it from the grain in beer. The women studied were found to be getting silicon from green beans, cereal, and mineral water. Green beans or beer - take your choice. |