
| One Bud Wins, the Other Loses |
| Beer Wars Movie |
| Anheuser-Busch InBev has just lost a major battle to use the "Budweiser" name after an EU court rejected its claim to register the word as a Europe-wide trademark. U.S.-based Anheuser-Busch -- now renamed Anheuser-Busch-InBev after a $52 billion takeover by Belgium's InBev and their infinitely smaller Czech rival Budejovicky Budvar have haggled for years over the name which was once also the name of Czech town famous for its fine beers. The European Court of First Instance upheld a 2007 decision, saying the right to use the famous "Budweiser" name has already been legally claimed by Anheuser-Busch's rival Czech brewer in several EU countries. Budvar registered the name as a trademark in 1991 with the EU trademark agency, five years before Anheuser-Busch. The EU court said the 2007 decision by the EU's trademark agency, which oversees both national and EU-wide trademarks was justified. The agency upheld Budvar's trademark in Austria and Germany and rejected Anheuser-Busch's appeal. The exclusive use of the famous names have seen a number of legal challenges by Budvar, which itself lays claim to the use of the brand and still brews beer in the southern Czech town of Ceske Budejovice -- also known as Budweis. A-B InBev said that the ruling posed no practical problems in selling their brand names in European countries saying they would rely on other already existing national trademarks to protect their brand names. |
| Beer Wars LIVE marches into select movie theaters in a one time only live simulcast event on Thursday, April 16th to tell the David and Goliath story of the American beer industry. The event will feature a discussion with brewers and industry experts hosted by Ben Stein following the documentary “Beer Wars”. The film will take audiences inside the business of beer to see the daily battles and all-out wars that dominate the beer industry. Check local theaters for the 8 PM showing. Fullers Goes To The Can One of the most awarded and acclaimed ales in the U.K. is now in a can - it's the classic Fuller's London Pride, long considered one of the great best bitters available. With more than a century and a half of experience behind it, the Fuller's brewery is the last remaining family brewery in London. |
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| "R" rated beer Three inventive mates in Sydney say they will bring to New Zealand an Aussie beer-lover's fantasy: a bottle of brew with a woman on the label whose bikini disappears as the contents are consumed. Hamish Rosser,Richie Harkham, and Jarrod Taylor, have launched the Skinny Blonde label, a low-carb beer that has taken the market by storm. "We had this idea of the disappearing bikini and researched into disappearing ink," said Mr Rosser who has a degree in chemical engineering. "Then we did a few trial runs and when we realised it worked we were stoked". The trio formed the company Brother's Ink and unlike most breweries, they began trying to brew a beer to match their label and not the other way around. Mr Rosser said they now have plans to expand their business around Australia and to New Zealand and would probably license the idea to get it on the market in Britain. "Nude Beer", an American version of the same idea was briefly available in the 1960's but quickly faded due to bad tasting beer. Rosser says Skinny Blonde uses far superior technology in its disappearing ink and that the beer is "tasty". send contributions for On Tap to webmaster@beernexus.com |
