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| Torpedo Hits Sierra Nevada |
| Don't Blink Miller Ad |
| After nearly 30 years Sierra Nevada Brewing Co. has announced the release of Torpedo Extra IPA their first year- round IPA. This is the first full-production change in its lineup in over a decade. Why did it take so long to introduce this brew? The brewery says it spent years searching for a way to highlight bold flavors without resorting to hop extracts or pellets. Sierra Nevada believes that whole cone hops makes a better, more natural tasting beer and offers subtle flavors and complexities that are unavailable in processed form. Rather than sacrifice flavor, they invented a way to do use whole- cone hops all the way through the brewing process by use of a device called the “hop torpedo” that was conceived, designed and developed at the brewery. The result is a revolutionary method of dry-hopping that harnesses the vital hop oils and resins that lead to full flavor and aromatic beer. My only question is will it be half as good as their Celebration? David Beckham, one of the world's most famous athletes, needed a helping hand when he was selected for a post- match doping test after AC Milan's recent contest against Roma. Instead of water or a vitamin drink Beckman picked beer when he was required to provide a urine sample after playing for 89 minutes. No word on what brand of beer Beckham used to help him meet the legal requirement.. |
| Call it subliminal advertising that's not really meant to subliminal -- just cheap. Miller High Life and its lovable oaf of a spokesperson/beer-carrier Windell Middlebrooks will advertise in one-second bursts during the Super Bowl. A normal 30-second spot costs $3 million during the Super Bowl, making the one-second ads a still an outrageous $100,000. The ads will only be played in 25 markets due to an agreement with Anheuser-Busch that makes it the only brewer able to advertise nationally. If you blink and miss the commercials during the game, they'll be available at Miller's Web site, which has put up several of the ads that didn't make the cut -- including Middlebrooks saying "one Mississippi" and another where he sings a one-second clip of the National Anthem. |
| QUICK HITS |
Beer Scientist- Dr. Monique Haakensen is saving beer. She has discovered three
new methods of detecting beer-spoiling bacteria, including DNA-based techniques, that
has big breweries around the globe hoisting pints in celebration. Breweries usually have
to keep batches of beer for two to three months to make sure they haven’t spoiled
before cases are shipped out. With Haakensen's new DNA methods, it's only a matter of
one to two days if see if that beer will go bad.
Healthy Beer- Beer has anti-inflammatory effect when consumed in moderation, a
recent study showed. The experts at the Innsbruck Medical University proved that beer
blocks negative chemical processes and promotes the production of a protein stimulating
the immune system. Additionally, beer acts as a natural tranquilizer, activates the
cerebration and promotes the production of the positive hormones.
Beer A Day Keeps The Doctor Away- In the Brussels district of
Ganshoren a birthday party was thrown recently for the oldest Belgian. Romanie Pollet
who turned 110 this year. She is in good health, which she attributes partly to the glass
of beer she drinks every day.
new methods of detecting beer-spoiling bacteria, including DNA-based techniques, that
has big breweries around the globe hoisting pints in celebration. Breweries usually have
to keep batches of beer for two to three months to make sure they haven’t spoiled
before cases are shipped out. With Haakensen's new DNA methods, it's only a matter of
one to two days if see if that beer will go bad.
Healthy Beer- Beer has anti-inflammatory effect when consumed in moderation, a
recent study showed. The experts at the Innsbruck Medical University proved that beer
blocks negative chemical processes and promotes the production of a protein stimulating
the immune system. Additionally, beer acts as a natural tranquilizer, activates the
cerebration and promotes the production of the positive hormones.
Beer A Day Keeps The Doctor Away- In the Brussels district of
Ganshoren a birthday party was thrown recently for the oldest Belgian. Romanie Pollet
who turned 110 this year. She is in good health, which she attributes partly to the glass
of beer she drinks every day.
| Coffee, Tea, or Bud ? Spirit Airlines flight attendants are fuming over the latest addition to their work wardrobe: inflight aprons sporting a Bud Light beer logo. "Turning flight attendants into walking billboards is unacceptable," Deborah Crowley, Association of Flight Attendants-CWA Spirit president, said. The group says the apron ads are not only "demeaning" but raise safety concerns, as flight attendants are obligated to enforce federal regulations regarding intoxicated passengers. The Miramar-based airline says the new aprons are the latest revenue-generating tactic in its onboard advertising initiative, called Mile High Media. has introduced Hertz ads on ticket jackets and cups, ads on napkins for the cities of San Antonio, Texas, and Columbia, S.C., and ads on boarding passes for Puerto Rico. "We're not pulling the current ads from the aprons," Spokeswoman Misty Pinson said Wednesday. The Bud Light apron ad runs until April, and will be followed by an ad for Atlantic City. send contributions for On Tap to webmaster@beernexus.com |
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| Beer Helps Beckham |
Edited by Jim Attacap