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| Waste Beer Fuels Convention |
| Coors Targets Females |
| Of the 10.7 billion pints of beer consumed in the UK each year, only 13 per cent are drunk by women, a gender imbalance that Coors UK is trying to correct by setting up a new business division codenamed 'Eve' to woo women drinkers. The company, is trying to convert women to the beer cause with premium variants such as Blue Moon - a Belgian-style beer flavoured with coriander and served with a slice of orange - and champagne and beer hybrid Kasteel Cru. It will also promote virtues such as beer's lower alcohol and calorie count compared with wine. This follows the British Beer & Pub Association's 'Beautiful Beer' campaign which is trying to revitalise the beer's image. Initiatives such as a tulip-shaped glass - to make half-pints more elegant - aim to attract new customers to bars |
| Organizers for the Democratic National Convention want it to be the "greenest" convention ever, so they've contacted the Molson Coors Brewing Company for help. Coors' Golden plant produces roughly 3 million gallons of ethanol a year.The company has agreed to supply all the E85 ethanol needed to power the fleet of GM flex-fuel vehicles being driven at the DNC in August. While most ethanol comes from corn, Molson Coors' ethanol is produced from waste beer.The beer is lost during packaging or is considered substandard for public consumption. Company representative Al Timothy says Coors is the country's first major brewer to convert waste beer to ethanol.The brewery started doing it in 1996."We have beer that doesn't meet our quality standards and so that beer is sent to ethanol towers down here and distilled down into 400 proof fuel-grade ethanol. That fuel grade ethanol is blended with 15 percent gasoline and sold as E85 fuel here in Colorado," said Timothy |
Miller Craft Lite- Miller Brewing has delayed its plans to begin national
distribution of the Miller Lite Brewers Collection. President Tom Long said that recent
test-market results “indicate a need for some additional and refined marketing
elements with greater clarity about the brand’s promise of light beer refreshment
combined with craft-style taste.” Translation - the beers didn't taste good. The beers
were a Blonde ale, Wheat lager, and Amber lager. All were brewed with adjuncts.
Myth Exploded - Don't worry, it takes many cycles of chilling and warming to
have an effect on beer according to new research. Of course beer will stay fresh
longer in the refrigerator than on a room-temperature shelf. But unless you're chilling
and warming your beer every day for a month, moving them around won't hurt.
Romanian Plastic Beer- Timisoreana, the best-selling beer brand in
Romania, saw a 2.5% market share increase last month,a new record. The rise had to
do with several combined factors, but the most visible one was the launch of
Timisoreana in 2-litre PET bottles Beer bottled in plastic containers accounts for nearly
40% of beer sales in the world. Additionally, the growth rate of PET-bottled beer
sales was several times higher than that of the overall market.
distribution of the Miller Lite Brewers Collection. President Tom Long said that recent
test-market results “indicate a need for some additional and refined marketing
elements with greater clarity about the brand’s promise of light beer refreshment
combined with craft-style taste.” Translation - the beers didn't taste good. The beers
were a Blonde ale, Wheat lager, and Amber lager. All were brewed with adjuncts.
Myth Exploded - Don't worry, it takes many cycles of chilling and warming to
have an effect on beer according to new research. Of course beer will stay fresh
longer in the refrigerator than on a room-temperature shelf. But unless you're chilling
and warming your beer every day for a month, moving them around won't hurt.
Romanian Plastic Beer- Timisoreana, the best-selling beer brand in
Romania, saw a 2.5% market share increase last month,a new record. The rise had to
do with several combined factors, but the most visible one was the launch of
Timisoreana in 2-litre PET bottles Beer bottled in plastic containers accounts for nearly
40% of beer sales in the world. Additionally, the growth rate of PET-bottled beer
sales was several times higher than that of the overall market.
| Less Pints Pulled Pubs in the UK are serving fewer drinks than ever. Publicans say that they are pulling only 1.4 million pints a day - 1.6 million fewer than at the height of the market in 1979. The decline has been blamed on closures after the smoking ban, rising costs and competition from supermarkets. A spokesman for the British Beer and Pub Association said: “Beer sales in pubs are now at their lowest level since the Great Depression of the 1930s. We need a change of approach." Some experts say placing blame on the smoking ban is a mistake. Evidence shows that such bans have not hurt sales in any other country where it is in effect. To make matters worse, the police are calling for tough new laws after the association announced that its members were abandoning the voluntary code banning aggressive drinks promotions. The police and prohibitionists groups cite decision by more than half of the country’s 57,000 pubs not to end happy-hour deals as a cause for great concern. Some also suggest that special beer promotions is likely to trigger an intense price war this summer. send contributions for On Tap to webmaster@beernexus.com |
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