A-B Promotes No Beer |
Start Your Own Brewery |
The Siebel Institute is now offering the first ever course specifically designed for small brewery start-up! Created by craft brewing expert Ray Daniels, the Siebel Institute Start Your Own Brewery course covers brewpub & microbrewery design and startup issues. The content covers a wide range of critical topics including basic brewery design & operation, planning for capacity, utilities & brewery waste, and packaging. Segments on planning & management consider such areas as site selection, business plan development, financial measures & issues, and distribution. For those opening a brewpub, this program will also deal with the dynamics of restaurant & pub design & operations. According to Siebel, the information you gain in this short 3-day course will give you the knowledge you need to avoid costly mistakes and maximize your return on your brewery investment. For pricing and more information on the content of this course, visit http://www.siebelinstitute.com/course_desc/start_brewery.html. |
Better Glass = Better Beer Most Americans drink beer in V-shaped pint or "shaker" glasses (so named because they're shaped like a cocktail shaker), whose main attribute is durability and ease of stacking behind a bar. But does beer really taste its best in them? That's what Boston Beer (Charts) founder and chairman Jim Koch began to wonder last year during a talk with Jean-Michel Valette, who previously ran an arm of Robert Mondavi Winery and now sits on Koch's board. When Valette mentioned that different glasses enhance or detract from the flavor of wines, lightning struck: The same had to be true for beer. So Koch set out to build the perfect pint glass for the company's flagship Sam Adams Boston lager. He began by gathering nearly 100 glasses of all shapes and sizes to study (he even brought in a few vases). The need to "validate this scientifically" led him to Tiax in Cambridge, Mass., which works with food, beverage and pharmaceutical companies to create and enhance products. Tiax put all its findings (the angle of the rim is critical; the optimal temperature for drinking Sam Adams lager is 46 degrees) into a 300-page report for Koch, who took it to half-a-dozen glassmakers around the world to create prototypes. The winner came from Germany's Rastal, whose shapely glass features an angled lip to deliver the beer to the front of the tongue and a narrow base to reduce the heat transfer from the drinker's hand. Perhaps the most interesting aspect of Rastal's design - dubbed the Boston Beauty - is a dime-shaped "nucleation site," etched by a laser at the bottom of the glass, which sends a constant stream of bubbles to the top of the glass. His quest complete, Koch ordered 500,000 of the glasses, which his salespeople are just now taking to bars (you can buy four for $30 at samueladams.com). Not every bar will embrace them, so coasters are included that explain why the glass is so special. send contributions for On Tap to webmaster@beernexus.com |
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