
| Beer Cleans Water |
| Barley Boost |
| Researchers predict that the craft beer renaissance will cause an boost domestic barley production—total US harvested barley acres peaked at about 11 million in in the 1980s and have since fallen well below 5 million acres. For comparison, US farmers typically plant about 90 million acres of corn and 80 million acres of soybeans. About a quarter of US barley is used as animal feed; the great bulk of the rest gets malted for beer. The malted barley industry is global in scope and dominated by only a handful of companies. But thanks to the craft-brew explosion, small, locally oriented malt houses are springing up nationwide. And that will be good for the environment. If US farmers incorporated a "small grain" like barley into the dominant corn-soy rotation, it would break insect, disease, and weed cycles, drastically reducing reliance on toxic pesticides, |
| Boulder Colorado city officials are in discussions with Avery Brewing Co. to have the local craft brewer supply thousands of gallons of weak wort to the city's wastewater treatment plant on a weekly basis. The city would then use the brewing byproduct — which is essentially sugar water — to reduce levels of nitrate nitrogen in the treatment process. A reduction in nitrogen discharge levels would protect aquatic wildlife and improve drinking water quality. According to experts, using weak wort is the most sustainable and cost-effective solution.Current estimates are that 2,100 gallons of weak wort would result in a $500 daily savings. Avery Brewing would be able to supply that amount twice a week, which would result in estimated annual savings of $52,000. The amount of money the city would pay Avery Brewing was not released but it was acknowledged that a 6,000- gallon tank and pump system that will be installed by the city at Avery's new brewery for about $25,000. |
Light and Healthy For social drinkers seeking freedom from guilt, gluten or a hangover, the list of beverage options is growing longer. Kegs of probiotics are newly on tap in bars, and fruit juices have found their way into bottles of beer, as the American beverage industry has introduced new offerings catering to health- conscious consumers. From fermented black tea to beer mixed with lemon juice, beverage makers say they are trying to add nutritional value while curbing alcohol content and calories. With these moves, some brands are seeking to capture the elusive female consumer — for whom casual beverages like beer have typically had less appeal — without alienating men. Sales of alcoholic beverages in the United States generate about $200 billion a year. Beer commands the largest share of that — about 45 percent, or $93 billion — and makes up 80 percent of sales by volume. Light beer accounts for about half of all beer sold. Among the new entrants looking to appeal to health-conscious buyers is Kombrewcha, a carbonated tea-beer brewed with agave sweetener. It's made without malt or barley and is gluten-free. The drink is fermented longer than traditional kombucha and contains 2 percent alcohol by volume which seriously stretches the definition of "beer". Giants of the beverage industry, too, have recently tried to bring some unique drinks into the mainstream, positioning them as lower-alcohol or beneficial alternatives. Last summer, Heineken introduced Amstel Radler in the United States. The drink is 40 percent beer and 60 percent natural lemon juice. It has 2 percent alcohol and 145 calories a bottle. The drink is currently the company's top product in global growth. Six-packs sell for $8.99 and up in the United States. Following the trend, Diageo has integrated coconut water — the popular post-workout beverage — into a ready-to-drink Parrot Bay margarita, which also contains lime juice, has 150 calories and 5.8 percent alcohol. The more traditional Michelob Ultra, a light beer with 4.2 percent alcohol, had outpaced regular beers in recent growth. Send contributions for On Tap to webmaster@beernexus.com |

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