College Football & Beer Tapping kegs at college football games for everyone of legal age can be financially rewarding. West Virginia for the first time is selling beer at football games to everyone of legal drinking age — not just high rollers in luxury suites — "and we're expecting to profit around $1 million," said athletic director Oliver Luck. Some largest universities currently sell alcohol in their stadiums only to people in luxury suites. The NCAA has no rule preventing alcohol sales at regular-season events. However, it bans sales and advertising of all alcohol during its 88 championships. Additionally, championship host sites must cover up alcohol-related advertising. "There's also the thought that you control the alcohol situation better if you're selling within your stadium," said Mike Thomas, Cincinnati's athletics director."Rather than people trying to sneak in alcohol, they can buy it in a controlled environment. |
New Can - Same Beer Anheuser-Busch is rolling out new Budweiser cans that update the design for the first time since 2001, seeking to give the brew a more contemporary look as A-B continues to reach out to younger drinkers. The cans, which have just hit stores feature a lot more red and prominently display the brand's iconic bow tie, which has long been on bottles but never on cans. The new cans — representing only the 12th time A-B has changed the design since first putting Bud in cans in 1936 — come after 18 months of study and testing, said Rob McCarthy, VP of Budweiser. A-B has no documentation on the origin of the bow tie, but company lore suggests that it was created to encourage drinkers to use the beer's full name, not simply "Bud." The word Budweiser scrolls in cursive across the bow tie. Ironically, Budweiser's ongoing campaign emphasizes "Bud," with the tag line " Grab Some Buds." The new cans come as Budweiser seeks to reverse a two-decade-plus sales decline that this year has it in danger of being surpassed by MillerCoors' Coors Light as the nation's No. 2 best-selling brew behind Bud Light. |
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