| We Don't Serve In a demonstration of the beer industry's continuing effort to fight illegal underage drinking, Beer Institute (national trade organization for the brewing industry) member companies recently announced support for the national "We Don't Serve Teens" Week, October 10-15. This campaign was started by the federal government in 2006 to empower parents with information and resources to help address and prevent underage drinking. BI member companies are featuring links on their web sites that will take visitors directly to the program's site, http://www.dontserveteens.gov/. Member companies are also devoting additional resources to support the campaign, including placing ads in national publications, on radio, billboards, and bus shelters. According to the government-funded 2006 Monitoring the Future Study, the percentage of high-school seniors who reported having a drink in the last 30 days is at the lowest level since tracking began in 1975, 9 percent lower in 2006 than in 2000 and down 35 percent since 1982. In addition, teen drunk-driving fatalities are down 67 percent since 1982, according to the U.S. Department of Transportation. |
| Storing Beer How long can you safely store unopened beer? The short answer is look at the "best by" or "use by" dates. This is going to be slightly different for each batch of beer (by different brand, type). Some beers will last better than others. And some store better at just a bit chilled, and some like to be very chilled (always above freezing, though). The ideal place to store beer is in a cellar underneath a cool house, at approx 8-11 deg. C. The bottom line is that it's likely your bottled beer will have been processed by pasteurisation or filtering, to prolong its shelf life. Because of that it generally should last a few months at room temp without significant degradation of flavour. The golden rule however is that the longer you leave it, the more the flavour will sour. Unfortunately many beers are now sold with their "use by" dates well-hidden or non-existent. It's advised that you buy bottled/canned beers as freshly made as possible, and only out of chill cabinets, to get the best flavour out of your brew. And, needless to say, drink it as soon as possible. |
Feature News from beernexus.com
| Milwaukee's Rare Beer It's a Milwaukee original. The last time Gettelman's $1000 beer was served, Richard Nixon was president. But for one night only, the recipe was recreated by Miller Brewing. Fans lined up for a glass at the Miller Inn on State Street. The one keg produced is the only keg available of the rare beer. Pure malt, hops, and water are all you'll find in Thousand Dollar Beer. It got the name because the brewers, the Gettelman family, offered $1000 to anyone who could find a substitute ingredient in it. Apparently, nobody ever won that challenge. The beer was first brewed back in 1891, but production stopped in 1971. Miller Brewing bought out Gettelman in the 60s and stopped producing the beer. The special celebration was a one-time only event that quickly sold out and had to turn away several hundred beverage seekers. It's All About the Bottle I Can the color of a bottle have a bigger impact on sales than the quality of the beer? Yes, seems to be the answer. Beer brewer Grolsch announced a huge 17% increase in new profit in the first half of this year, according to DutchNews Service. The company said the introduction of its new green bottle earlier this year was the single most important reason for the sales boost and jump in market share in the Netherlands. Even more startling was a rise in the US of nearly 50 % and one of 42% in the UK. |
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