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Feature News from Draught Board 15 & beernexus.com
Can BEER stop aging?
Maybe, but not in Germany
According to a BBC report, Bavarian entrepreneur
Helmut Fricher introduced an "anti-ageing beer" at a
beverage trade show in Berlin recently. Fricher claims
the addition of spirulina algae along with flavonoid, a
protein, has produced a beer that "will bring body and
soul in to harmony and strengthen the immune
system." According to the beer's marketing slogan,
" It makes you feel good in a way that other beers just
do not."
Great idea Helmut, but wrong place to brew your beer.
Bavarian brewers must strictly adhere to the
Reinheitsgebot, which states that beer can contain
only four ingredients: hops, barley, yeast and water.
A court hearing is expected shortly which will most
likely rule that Fricher has to rename his beverage.
Just don't call it beer.
Maybe, but not in Germany
According to a BBC report, Bavarian entrepreneur
Helmut Fricher introduced an "anti-ageing beer" at a
beverage trade show in Berlin recently. Fricher claims
the addition of spirulina algae along with flavonoid, a
protein, has produced a beer that "will bring body and
soul in to harmony and strengthen the immune
system." According to the beer's marketing slogan,
" It makes you feel good in a way that other beers just
do not."
Great idea Helmut, but wrong place to brew your beer.
Bavarian brewers must strictly adhere to the
Reinheitsgebot, which states that beer can contain
only four ingredients: hops, barley, yeast and water.
A court hearing is expected shortly which will most
likely rule that Fricher has to rename his beverage.
Just don't call it beer.
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