
| Nuns' Beer A study in which teetotaling Spanish nuns drank a regular half-litre of beer showed that beer may help reduce cholesterol levels. The "magic" ingredient is hops. "Hops, one of the basic components of beer, may provide benefits that aid in reducing levels of total cholesterol and triglycerides," the Centre for Information on Beer and Health said in a statement. The experiment selected the teetotaler Cistercian nuns because of their steady lifestyle and balanced diet. Fifty nuns drank half a litre of beer a day for 45 days, then stopped for six months. Then they took 400 milligrams of hops daily for 40 days. The result was a six per cent reduction in total cholesterol. ----------------------- Belgium Exports Exceed Home Consumption Belgian brewers sold more beer overseas than what was consumed in the country last year, according to the Belgian Brewers' Federation It was the first time Belgian beer exports surpassed home consumption. In the last 12 months Belgian beer production rose by six percent while domestic consumption fell to an all time low -- under 90 liters per person. As a result, Belgian beer exports rose by 15 percent, and accounted for 55 percent of the country's production. Falling beer consumption at home was attributed to stricter drinking laws and the rising popularity of other beverages. A downside of this according to the Belgian Brewers' Federation is that exporting beer would require new investments -- beers have to be packaged to travel by sea, and the taste must remain unchanged whatever climate in those destination countries. |
| Slim Can - Same Beer Heineken Premium Light is now available in a slim can designed to, according to Heineken, convey elegance, differentiate it from other beers. Previously Premium Light was available only in a bottle. A company spokesman said that "beer makers have had incentive to find more innovative packaging to regain some of the edge they've lost to spirits. This kind of makes sense, you have a slimmer can for a lighter beer." Premium Light was introduced in March 2006. Its success has generated interest in the niche of imported light beers, which historically have occupied a much smaller portion of the market than domestic lights, which have half the market. Heineken itself had a very good year, as Premium Light jumped into the top 10 of import brands. |