| Paid To Drink Beer Carlsberg is looking for a lucky Singaporean to drink lots of beer in four hours AND get paid 20,000 Singapore dollars ($14,000) for the privilege. This is a big increase over last year's promotion when a social media manager won the coveted job, taking home $10,000. He and the other four finalists had to perform tasks such as picking out a Carlsberg beer in a blind taste test and role-play as salesmen trying to sell the brand. Bringing back its "Probably The Best Job In The World" campaign for the second year running, the Danish brewer carefully explained the main job responsibilities which include enjoying ice-cold Carlsberg "during work" and entertaining friends with the beverage".. "Zero experience" is required, said the beer maker but you must have 100% passion for Carlsberg. You also cannot drive to and from work: Carlsberg will provide you with a driver. Applications for the campaign have closed and the winner will be announced early in 2017! |
Italian Monks Brew to Save Monastery Basilica of St. Benedict,in was built centuries ago in Norcia in the central Italian mountains to mark its namesake’s birthplace, was left in ruins from last year's earthquake. One of the few things left standing at the monastery was a small brewery, where for the past four years the monks have been making Nursia, a beer named for Norcia’s ancient Latin appellation. Their brew may now be the salvation — symbolically, at least — not only of the monks’ sanctuary, but also of Norcia itself. This ancient walled city is a ghost town of ravaged churches and cracked palazzi, and is still struggling to recover from the strongest earthquake to strike Italy in 36 years. The monks set up a website for their fund-raising efforts to rebuild the basilica and monastery while focusing on beer production for the majority of their reconstruction needs. The monks now number 15. They learned beer-making from experienced Trappist brewmasters in Belgium, and began to make Nursia in 2012. The beer’s name was chosen “specifically to help the townspeople, rather than naming it after St. Benedict,” according to thier leader Father Nivakoff. “We wanted people to identify the beer with the town,” and to help support it" he added. Brother Augustine Wilmeth, who was born in South Carolina and serves as the brewmaster, said Nursia was “the only monastic beer in the world that is made exclusively by the monks.” Other monastic brewing operations, he explained, have grown into million-dollar enterprises with many workers. In Norcia, the monks do everything themselves, producing around 10,000 bottles a month. The monks,follow the tradition of St. Benedict, who believed they should live and support themselves by the work of their hands. Because of that they intend to keep the brewery small. That way, Brother Wilmeth said, “it will stay in our control and really serve monastic life, not overwhelm and consume us.” The monastery’s beer varieties quickly gained an enthusiastic following in local shops and restaurants., The friars even began exporting to the United States near the end of 2016. I The monks’ message also achieved global recognition in 2015 when “Benedicta,” an album of traditional Latin Marian chants, spent 19 weeks at No. 1 on Billboard’s classical chart |
| Feature News from beernexus.com |
Edited by Jim Attacap
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| Beer & Booze At Disney It was a long road for alcoholic beverages to be offered in Magic Kingdom. Founder Walt Disney had a strict edict against alcoholic beverages in the park. There was always a fear that people would drink to excess and become unruly,” he said. Hower as alcoholic beverages were added to other Disney World parks, including Animal Kingdom, Hollywood Studios and Epcot, that fear slowly diminished. It didn't hurt that serving alcohol proved to be a big moneymaker as they are more profitable than food, easier to store and not as perishable. Even better for Disney, guests who want a drink usually opted to go to the higher price-point restaurants. The new beverages now offered were picked to fit with each restaurant’s theme and cuisine. Tony’s Town Square Restaurant,will offer wines and beers. Liberty Tree Tavern will serve beer, cider and domestic wines to go with its American cuisine. Jungle Navigation in Adventureland will have a global beverage menu. . Cinderella’s Royal Table,in the center of the park, will serve champagne and wine. |
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