| Bud Ad Attacks Craft Again Budweiser is the big brother of the beer world that just cannot help teasing his little siblings. That’s the subliminal message in Anheuser Busch-InBev’s BUD ad spot in the recent Super Bowl for the nation’s fourth-most popular beer, a campaign called “Not Backing Down". It unapologetically celebrates Budweiser by mixing images of charging Clydesdales and the brewing process that goes into making the “macro” beer by professionals not like craft brewers who are just playing around. It is also a sequel to a story that AB InBev kicked off last year, when it controversially teased the craft beer industry with an ad campaign called “Brewed the hard way,” which also debuted during the Super Bowl. That ad campaign mocked not only the popular craft beer industry’s brewers, but also the people that enjoy those beers. Oh, in case you're interested a 16 ounce commemorative can of Bud at the Big Game cost $13. Guess they had to pay for the ad. |
Beer vs. Wine TOP 10 REASONS WHY BEER IS BETTER THAN WINE: 10. Beer doesn’t rely on a piece of wood to give it character. 9. The French don’t set the standard for beer-making and food-pairing. 8. Beer is richer, better looking and has a better body. 7. The twist-off cap. Wine makers are just starting to figure that one out. 6. Beer doesn’t need a movie about two losers (Sideways) to increase its popularity. 5. Beer never has a “bad year.” 4. An old English beer-drinking song inspired the melody for “The Star-Spangled Banner.” Wine coolers inspire Britney Spears. 3. No phony pseudo-sophisticated snobby elitist names starting with “chateau.” 2. Beer is so cool we use it to describe ourselves. We want six-pack abs, not magnum thighs. And the No. 1 reason beer is better than wine: The Mayflower was loaded with beer, not wine. So was Ben Franklin when he discovered electricity. ---------------------------- TOP 10 REASONS WINE IS BETTER THAN BEER: 10. Did you ever hear of a “wine belly?” 9. Wine glasses don’t weigh as much as beer mugs — less wear and tear on the wrist and elbow, fewer cases of carpal tunnel. 8. Fewer unanticipated belches (unless consuming champagne). 7. Doesn’t open the “flood gates” quite the same way beer does. 6. Was there an Oscar-nominated movie about beer in 2004? Nope. It was “Sideways,” all about wine. 5. Ages better — and so do those who drink it! 4. Jesus didn’t turn water into beer; he left that to Miller and Anheuser-Busch, which proceeded to get the process backward and turn beer into water. 3. Tastes better with ALL kinds of food — not just brats, chili and tacos. 2. When asked what attributes they’re looking for in the perfect mate, “Knows how to navigate a beer list” never makes top 10. And the No. 1 reason wine is better than beer: 1. Tastes great, less filling! |
| Feature News from beernexus.com |
Edited by Jim Attacap
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| BEERNEXUS the crossroads of the beer world |
| The Fix Is In If your drink of choice hails from a craft beer label or a small vineyard, you might soon have trouble finding it at the supermarket. Kroger Co., one of the world’s largest grocery chains, has proposed a plan that would let a private distributor oversee how much prominence brands get in stores. What’s more, the alcohol companies will be asked to pay for the services of the distributor. This is a big shift from the previous system, in which the largest alcohol producers (like beer giant Anheuser-Busch InBev used their role as “category captains” to dole out advice about how much shelf space to give various alcohol labels. The proposed change is particularly worrisome for smaller labels, since it could be more of a burden on them to find money to pay the distributor, Southern Wine & Spirits, for placement in stores. The new system would also implement a voluntary quarterly fee for alcohol producers, based partially on how much volume a store carries. Just call it Play For Play |
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