| Bud Uses Hops! Anheuser-Busch has begun test marketing a new Budweiser prodict that has, according to new products director Don Meyer, "slightly more hop flavor". No laughter, please. The new offering will also have lower carbs and calories than any product in the Budweiser family, including Bud Light. The new brew from the Budweiser Select division of A-B remains an American style light lager. According to Meyer, "you will get a real good taste upfront, but it is a clean-finishing beer with no aftertaste. There is a real good, full flavored taste profile on the front end that will impress most craft beer drinkers." Sure it will. ------------- Church of Beer An English cathedral has revived the ancient monastic tradition of selling beer. Canterbury Cathedral in Kent offfers visitors a bottled bitter made by a local brewer. The Cathedral was a leading producer of monastic beer between 1100 and 1538 accoarding to church leader Richard Marsh. Proceeds from the sale of the ale will go to the upkeep of the building. |
Feature News from beernexus.com
Bass Pub Pour
Another British invasion is taking place. This time it's an
invasion of British beers with beer delivery systems that
replicate a pub pour and beers like Boddington's and
Guinness that rely on either gas or widgetry to pour out a
creamy head.
The new system will make the Bass Ale exported to the
United Statesa "last longer, have a more robust head, and
replicates the pub experience," according to a press
release from brand owner InBev.
The Bass Pub Pour comes in eight-packs of 16.9-ounce
cans. The way this Bass pours from the can is what makes
it different from Bass you've had in the past. A jet of
nitrogen is introduced into the can before filling. That
nitrogen is released when you open the can, making the
beer pour with a creamier, richer head, much like what you
could expect from a pub with fresh Bass on tap.
"Beer drinkers have told us they view draught beer as
more authentic, the way the brewery intended the beer to
taste, and they have long wanted to be able to enjoy the
same quality and experience at home," says Victor
Melendez, director of marketing European brands for InBev
USA.
"The Bass Pub Pour can delivers that draught style and
allows a much greater audience to trade up and enjoy the
quality pub experience inextricably linked to a legendary
Bass," he says.
The company also has launched in a few markets a
patented five-liter barrel system that reportedly keeps
Bass fresh for 28 days after tapping. Five liters of beer is
the equivalent of 10 pint glasses.
You are supposed to be able to tap the keg, stick it in your
refrigerator and drink fresh Bass for almost a month with
the simple press of a button. The suggested retail price is
$19.99.
--
Another British invasion is taking place. This time it's an
invasion of British beers with beer delivery systems that
replicate a pub pour and beers like Boddington's and
Guinness that rely on either gas or widgetry to pour out a
creamy head.
The new system will make the Bass Ale exported to the
United Statesa "last longer, have a more robust head, and
replicates the pub experience," according to a press
release from brand owner InBev.
The Bass Pub Pour comes in eight-packs of 16.9-ounce
cans. The way this Bass pours from the can is what makes
it different from Bass you've had in the past. A jet of
nitrogen is introduced into the can before filling. That
nitrogen is released when you open the can, making the
beer pour with a creamier, richer head, much like what you
could expect from a pub with fresh Bass on tap.
"Beer drinkers have told us they view draught beer as
more authentic, the way the brewery intended the beer to
taste, and they have long wanted to be able to enjoy the
same quality and experience at home," says Victor
Melendez, director of marketing European brands for InBev
USA.
"The Bass Pub Pour can delivers that draught style and
allows a much greater audience to trade up and enjoy the
quality pub experience inextricably linked to a legendary
Bass," he says.
The company also has launched in a few markets a
patented five-liter barrel system that reportedly keeps
Bass fresh for 28 days after tapping. Five liters of beer is
the equivalent of 10 pint glasses.
You are supposed to be able to tap the keg, stick it in your
refrigerator and drink fresh Bass for almost a month with
the simple press of a button. The suggested retail price is
$19.99.
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