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Iron City Returns

When the Pittsburgh Brewing Company left
Pittsburgh in 2009, the city was heartbroken. Makers
of Iron City Beer, the brewery was synonymous with
the blue-collar city that sprung it, and had been
brewing lagers, pilsners, and ales at its facility for
more than 140 years. Now, Iron City Beer is
returning to Allegheny County. Not quite back to
Pittsburgh, but up the Allegheny River, just about 22
minutes from Downtown in Creighton. Pittsburgh
Brewing Co. has announced a plan to build a new
brewery in the former Pittsburgh Glass Works plant.
Beer Snow

YouTube creators Sparky and Skeeter took on
what could be the most winter-like challenge of all
time -- making snow out of beer.  The two cooked
up a pot of brats with some Leinenkugel's beer,
then poured the leftover boiling beer into an air
cannon. They launched the beer into the subzero
skies, and voila! Beer snow was born. This is not to
be confused with the Chinese product Snow Beer
which is the largest selling beer in the world.  Snow
beer originally comes Shenyang, in the province of
Liaoning, China. It was founded in 1993.
April 2021
QUICK HITS

A couple years ago the Brewers Association introduced the Independent Beer Seal
to help beer consumers identify beers brewed by independent, craft breweries. Now
the Craft Maltsters Guild introduces a seal of its own: the Craft Malt Seal. The seal
helps consumers identify breweries a that use malt from small producers.
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Roundhouse Brewery in Nisswa, Minn., began has a six-lane Wreck Room to
accommodate axe throwing while also serving beverages. Beer goes well with
countless things but we never thought axe throwing was one of them.
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A restaurant has just set a new Guinness World Record for the most beers on tap -
397 beers, Raleigh (North Carolina)  Beer Garden.  It is truly an impressive
selection of local  and international beers but ow do they keep them all fresh?
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Beer sales in Germany were down 5.5% last year, dragged lower by lengthy
closures of bars and restaurants in the coronavirus pandemic.German -based
breweries and distributors sold 8.7 billion liters (2.3 billion gallons) of beer last year,
That figure doesn’t include alcohol-free or beer imported from outside the EU
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The U.S. market for low- or no-alcohol beer is set to grow by about 39% by 2022,
according to data from the beverage market-research firm IWSR.  AB InBev has
committed to making 20% of its beer volume no- or low-alcohol by 2025.
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Boston Beer Company’s sales increased 38.9% over the last 12 months generating
$1.74 billion in revenue, Their depletions (sales to retailers) increased 37%, while
shipments (sales to wholesalers) increased 38.8%.
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Edited by Jim Attacap
Modelo Sues Corona

Corona Hard Seltzer, a major competitor in the booming market for spiked fizzy water, has run
into legal troubles over its name. Grupo Modelo, the Mexican arm of beer giant Anheuser-
Busch InBev, filed a lawsuit against Constellation Brands on Monday over the use of the
Corona trademark to market the hard seltzer. Modelo, which created the popular Corona
brand, alleges Constellation does not have the right to use the brand to market nonbeer
products.Constellation, whose beer business is based in Chicago, acquired Modelo’s U.S. b
eer portfolio in 2013, including the rights to sell Corona and other Modelo products in the U.S.
under a sublicense agreement. The $4.75 billion transaction came as AB InBev acquired
Grupo Modelo and had to shed some assets to satisfy anti-competitive concerns.

In its lawsuit, Grupo Modelo alleges the sublicense gives Constellation rights to use the
Corona brand in the U.S. and Guam only for beer, which means “beer, ale, porter, stout, malt
beverages, and any other versions or combinations of the foregoing, including nonalcoholic
versions of any of the foregoing.” Hard seltzer, the suit alleges, is none of those.

The suit comes as hard seltzer rattles the beer industry. Hard seltzer is by far the fastest-
growing segment of the alcoholic beverage market, with some analysts predicting $30 billion
in global sales by 2025. Corona Hard Seltzer, which Constellation launched a year ago with
a $40 million marketing push, has risen to be the fourth-largest brand. AB InBev’s Bud Light
Seltzer is among the top three.

The suit, which was filed in U.S. District Court for the Southern District of NY alleges
trademark infringement and breach of contract. It says Modelo notified Constellation in of the
alleged breach and insisted that it stop importing and marketing Corona Hard Seltzer, and
that a “confidential alternative dispute resolution process” failed to yield a resolution.